Evidence Standards, Funding and Commercial Models in Digital Health

November 19th


Delivered in collaboration with

Looking to develop a Digital Health Technology for the UK's Health and Care System? This MedCity & SimDH event will explain how to get your product or service from concept to commissioning.

Get up-close and personal with MedCity's Neelam Patel (CEO) and Hak Salih (Digital Health Lead) for this invaluable day.

With their guidance, you'll explore these important evidence standards. You'll also get the chance to learn more about:Funding & Commercial Models for Digital Health Businesses; Your next steps towards commercialisation; You'll leave with a solid foundation for building your digital health business.

More on our Facebook and Instagram


MedCity is an enabler, positioning London and the greater South East of England as a gateway to the UK for life sciences research, development, manufacturing and commercialisation. The organisation plays a pivotal role in bridging industry, NHS and academia.

In 2018 MedCity’s work in supporting digital health SMEs evolved further with a joint initiative with NICE, NHS England, Public Health England and Digital Health.London to produce evidence standards for digital health technologies. These standards set out what good levels of evidence for these technologies look like to help both innovators and commissioners.  MedCity continues to be responsible for industry and stakeholder engagement as the standards move through various iterations and become recognised nationally and globally.

Day structure

By the end of the day, you'll:

- Strategise and speed up the development of your product/service;
- Identify what you need to build an evidence-base for your product/service
- Refine your business model using your funding & commercial model knowledge

Group workshop
One-to-one SME Consultancy
A half day workshop, covering the following topics:
MedCity (AM):

· Evidence framework for Digital Health Technologies.
· Overview of the digital health ecosystem.
· Case studies in generating evidence.
· Funding ecosystem.
· Commercial models.
· Building a health technology business.
· Supplemented by Q&A slots at defined periods within the session.
· Product development and evidence generation processes.
· Navigating the NHS.
· Start-up ecosystem, specifically fundraising and digital health. Market positioning and route-to-market strategy.
SimDH (PM, running simultaneously with MedCity 1:1’s)

·  An overview of the SimDH programme
·  A case study in innovation
·  Next steps in support including academic consultancy
A half day (PM) of one-to-one sessions with SME’s andMedCity providing tailored guidance on any of the following, as applicable:

Our Facilitators

Neelam Patel

CEO, MedCity

A part of the industry research committee at the Association of British Pharmaceutical Industries, Neelam was a contributor to the development of a national framework for industry clinical trial contracts and costings. She has recently been part of a collaboration with NHS England, NICE and Public HealthEngland to publish Evidence Standards for Digital Health Technologies.

Alongside her role as CEO, Neelam supports companies in resolving their research and development needs by advising on the UK regulatory and access landscape and connecting to relevant research expertise and infrastructure.

Hak Salih

DigitalHealth Lead, MedCity

Hak has over 20 years’ experience as an investor and supporter of entrepreneurs and innovation across sectors, having managed equity funds and investment teams. He has researched and invested in the impacts of digital innovation as it transformed many sectors – bringing additional perspective to digital health.

As Digital Health Lead at MedCity, Hak focuses on supporting, connecting and growing the digital health eco-system, in both the private and public sector. He encourages corporates with relevant expertise outside of the sector, to explore opportunities within.

We're ready to shine
Get your ticket now.
Sign Up
Beforeyousine CTA decoration

Read before attending

This event is match-funded by London South Bank University and the European Regional Development Fund. Only 20 tickets available. Eligibility criteria applies.


This workshop is for businesses that have a current digital health product or service and need to understand more about the evidence base or testing for clinical effectiveness to support adoption into the NHS. Businesses currently designing digital health products /services will also benefit from this event.

Terms of Attendance

20 tickets available; eligibility criteria applies. This event is match-funded by London South Bank University and the European Regional Development Fund.

Eligibility Criteria

If you are not a member of SimDH, please expect us to be in touch with you to check that you're eligible for this event.

Eligibility criteria are:

- You're a registered business with a Digital Health innovation or idea;
- Your business is registered at an address in London or Greater London;
- You have an annual turnover below £43 million;  
- You have less than 250 employees;  
- You have not received more than €200,000 in State Aid in the last 3 years;

If you are not eligible for this event, we reserve the right to cancel your place on this Bootcamp. Please note that priority is given to relevant businesses who haven't previously completed 12 hours of SimDH events.

Film, Visual Effects and Theatre

Immersive tech is helping storytellers to communicate in new and unique ways. Immersion into a scene or story - such as through the use of Virtual Reality or 360º Immersive Film - engages the audience at a level that's incomparable to traditional film and TV.

Besides its effect on the audience, immersive tech is changing the Visual Effects (VFX) and post-production pipeline through Virtual Production processes. Virtual Production processes allow directors and VFX supervisors to preview, plan and review shots faster than ever before.

ACE IT can support the development of VR pipeline facilities and technical expertise for your startup. With this help, you can widen your audience and gain opportunities to secure more abitious contracts.

The Location

The bootcamp will be held at:

London South Bank University
90 London Road